So, I want a professional to photograph my wedding. What do I do next?
Visit wedding photography web sites, then choose photographers to call. Emailing is alright to show interest, but sometimes not personal enough for wedding photography. If you like the photographer on the phone, go visit his/her studio and see more of their work to make sure you like their style. When looking through sample albums pay attention to your emotional response to the photography and to the communication skills of the photographer. Look for high technical quality too. Once you have decided on a photographer whose work has meaning to you, discuss prices, deposits, packages, quantity of pictures and so on. ASK QUESTIONS.
What are the advantages of hiring a professional?
A professional photographer will be timely - arriving at your wedding promptly, and getting the results to you on time. A professional has just the right equipment and film for photographing your wedding. Having attended many weddings, an experienced wedding photographer will be at ease at your wedding. A professional uses a color laboratory that is in the business of meeting high professional standards of print quality. And, a professional is used to working with individuals, couples, and groups to make the formal photography go smoothly. When you think about the cost of photography, remember that the photographer's fee is only part of your investment: You, your parents, your extended family and your friends will be investing time with the photographer during your wedding. Don't waste time on your wedding day with a photographer who won't produce results you love!
What is the first question I should ask the photographer?
Once you have established that the photographer is available for your date and location, you will want to ask, "If we select your studio, will you be the photographer covering our wedding?" Some studios have several photographers and you may be speaking to a salesperson. The sample albums may have been done by photographers who do not even work for the studio anymore. If this is the case, you should make arrangements to meet with and see the work of the particular photographer who will be doing your wedding. You should also ask for a commitment from the studio to that effect, in writing.
Shouldn't I be asking "What do I get and how much does it cost?"
Even shopping for shoes or furniture you wouldn't ask that question until you find the style and quality you like. After you have looked through a photographer's portfolio - seeing candids, formals and illustrative pictures, you will know if this photographer has the technique, style and spirit to be the eyes through which you and your children will see your wedding day. Of course, you should determine if the photographer is within your budget, give or take a little, but what you really want from photography is memories and feeling. Look for an established and reliable photographer whose work moves you, whose technical quality is tops. If you find a photographer who makes you happy, you never will regret your investment, whatever the dollar cost. When we have invested in items that will be with us for the rest of our lives, our satisfaction has been highest when we have paid that extra bit for the best quality.
So, how much does wedding photography cost?
Prices range from $600 to $10,000, and even more! Photographs (and maybe video) will be your only permanent record of the day. You want good photographs (or you would not have read so far), so be prepared to spend a minimum of $600. Reprints will be $15 to $45 each. Expect better photographers to charge the higher rates. In other words, it is reasonable for an unexperienced photographer to charge you as little as $10 for a print. And, it is reasonable for an excellent photographer to charge you $40 for a print of the same size. That is because you are getting better service and a better product from the experienced professional. If you are looking for a bargain and shop via phone for pricing, you are following a recipe for poor to mediocre photography. My research indicates that photography runs between nine and fifteen percent of the total wedding budget. When couples value photography highly and are on a limited budget, they will spend up to 30% of their wedding budget on photography.
Most brides initially underestimate the cost of photography by 50% - in other words, you will probably spend at least twice as much as you budgeted, unless you have advice from a wedding coordinator who is familiar with prices in your area.
We want to spend no more than $1,500, but all the good photographers start at $2,000 and up. Why is it so expensive?
Because photography is not a commodity. Because some people can see the difference between poor photography and good photography, and they are willing to pay for it. Because if the not-good-enough-yet photographers charged more than $1,500 he/she would never get a chance to practice at a real wedding. Because a professional photographer knows that his/her expenses and overhead, even with digital photography, even with the smallest package, are $1,500 to $2,000 per wedding.
We're having a small wedding, with thirty people, and only wanted to spend $1,500 on pictures. What can we do?
The first thing to do if you want a professional photographer under these circumstances is to beflexible, read their testimonials if they have some available. A true wedding professional only can only work so many weekends a year, and reasonably expects one or two large weddings per weekend from May through October, or year round in tropical climates. If he/she reserves a prime Saturday or Sunday in October for you, then larger weddings will have to be turned away. If your budget is small, you will be choosing from the second and third tiers of wedding photographers. If you plan your wedding in the evening or especially early in the day, you might find a photographer who can fit you in after or before another event, and thus be able to work with your budget. Unfortunately, when you are limiting yourself to a smaller photo budget you can expect lower quality photographs.
How much time will the photographer spend at my wedding?
That is really up to you. You can have the photographer meet you where you are getting dressed, and keep taking pictures until you leave the reception. Or you may just want a few hours of photography, with a few formal photographs and some pictures of the ceremony. (If you choose a high quality professional, the price difference between short and full coverage will be small.)
What are proofs?
Sixty years ago, photographers presented clients with proof pictures printed on special paper; images would last for a few weeks and then fade. Then for a few decades proofs were made with the same paper and chemistry as the finished prints, but without retouching, cropping or precise color and density correction. Now proofs are usually in digital form - on a website, CD, DVD, or a projection in the photographer's studio. Because some customers can scan photographs, printed proofs are a problem for the professional.
Typically, now, you initially view the images on a computer or television screen. You then order from the screen and have photographic prints in your hand a few weeks later. Digital printing can be done on an inkjet or color laser, but the latest photographic papers from Kodak and Fuji have a life-span of over 100 years. Many inkjet prints will fade decades sooner that photographic prints.
From the photographer's point of view, proofs are becoming a liability. Dishonest clients are scanning the proofs and making prints. Just as DVD manufacturers have made it difficult to copy their product, photographers will move towards proof presentations that protect the photographers' copyright. Online proofing is a great solution.
What about getting an album?
Some photographers offer "Packages," each package having a set number of hours, images, and certain number of final pictures in an album. It might be better to get a package that includes an album that the photographer will assemble completely, because most of us never get around to putting our pictures in albums if we have to do it ourselves. Consider ordering parents' albums too. If your parents vision is less than perfect, they would really appreciate getting an album with large photographs so that the faces are easy to see!
What technical details in sample photographs should I watch out for?
Lighting quality is an important ingredient in superior photographs. The light in photographs should be natural and flattering, so that the pictures look three-dimensional. Overuse of on-camera flash can ruin wedding pictures. Watch out for flattened faces, harsh reflections off of cheeks and foreheads, and dark shadows directly behind or next to the subjects. With finesse, a fine photographer can work with almost any outdoor lighting situation without using flash.
Look for a variety in subject size - a mix of distant, medium and close-up pictures. Even with groups, lighting and posing should be interesting. The well posed bridal portrait should minimize the subjects' flaws (weight problem, blemishes, etc.) and express who the subject is and how he/she/they feel. The dramatic and scenic wedding image, like the red convertable on the show-room floor, attracts everyone's attention, but most brides and their families, like most car buyers, want what suits them personally. You want pictures that tell the story simply, with immediate impact, and as if the photographer was not even there.
It's like fixing your hair or applying make-up so that it looks natural.
What else should I look out for when I am looking at a photographer's samples?
It is important that an album you see one wedding from start to finish, not just a collection of highlights from a dozen different weddings. If a photographer assembles and shows the best photos from several weddings in one album, you are not seeing an accurate representation of the results you might expect from your wedding. It is reasonable for you to expect the same quality work at your wedding that the photographer shows you when you first visit, especially if the sample images match the setting and time of day of your wedding.
What can I do to keep the photographer from running my wedding day?
It is essential that you talk with your photographer in that last week before your wedding. Go over your time line for the day. Find out how long the photographs you have requested are going to take; If it is too long, cut out some of the required pictures. Or tell your photographer the way you have scheduled the day, and that he/she is to follow your schedule. A posed photo of cutting the cake takes ten seconds, and the rest of the cake shots should be candid.
Suppose I want more copies in two years?
Get the high-resolution digital files - which will either included or available for an extra fee. Since currently no electronic medium will last your lifetime, you will need to update the media on which you store your images. I have found it takes a professional color lab to produce great color prints from digital files, so owning the files does not guarantee that you are going to get the best wedding images at the best price. However, if you own the images you can use them on a website, email them, and make acceptable prints.
Some photographers ask that no one else take pictures during the formal photography. Is that reasonable?
Yes.
If the photographer is trying to work quickly through a series of formal pictures, a snap-shooter might slow the process. A problem arises when there are several cameras aimed at a formal group - the subjects will be looking at different lenses. The diverted attention will ruin the professional's picture. Or, if the professional is using a light-sensing trigger device ("slave") on a second flash, other flashes will trigger this flash, ruining the pictures [that you are paying for]and wasting battery power. There are many other reasons why a professional might ask others to refrain from picture taking during formals. On the other hand, many guests find snapping a fewpictures a pleasant part of attending weddings, so it should not be a big deal for your professional to be relaxed and let people snap away when formals are over. Ideally, guests should show respect for the bridal party and photographer and put down their cameras during the formal photos.
